The folks at ReadWriteWeb have a pretty great post about how the band, Chester French, has used the Force.com space to develop an application to build a relationship with their fans. If you haven’t heard, the record business is desperately trying to find a way to save it’s proverbial ace (arse if you’re Scottish). Reason being that it buried it’s head in the sand for a little too long, as iTunes took a nearly irrevocable market share.
Why is this important?
As you watch the video below, you’ll hear the lead singer of this band talk about the campaign they employed to reward their fanbase for spreading the word about their music. As a result, their debut album sold $40,000 to 1,200 unique buyers. That’s over $30 spent per fan… at a time when the major labels are bending over bass-ackwards to get $.99 per song from their acts.
Still not convinced?
Here’s the stat that made my jaw drop… and I’m a Social Media junkie! Of the 1,200 fans that bought their album thru the band’s website, 95% of these buyers were already in their SalesForce database!
There’s still plenty more food for thought in this video. It’s well worth your time to give a look. Thanks to the folks at ReadWriteWeb for sharing!
Originally posted at TopherThoughts Blog
Collaboration Insights is proud to announce that Katie Sneed has completed Intuit’s coursework and examination and is now accredited as an official QuickBooks Certified ProAdvisor® for QuickBooks. Intuit is a leading provider of business and financial management solutions for small businesses, consumers and accounting professionals.
We’re at it again! We are currently updating our web presence to better reflect who we are as a company. Rather than having a single blog that is the front page of our site, we have encouraged members of our team to develop their own online brand identities. These identities will be along the lines of their personal interests, but with their role within a social media company brought to center stage.