While small business will get a few benefits under health care reform, small business will see six major areas changes that will affect their pocket books.
1. IT CREATES EXCHANGES FOR SMALL BUSINESSES WITH LESS THAN 100 EMPLOYEES: These new government regulated market places “exchange” allow individuals and small businesses to come together to buy health insurance at a discounted rate.
2. IT CREATES A SMALL BUSINESS HEALTH INSURANCE TAX CREDIT: Small businesses with no more than 25 employees and average annual wages of less than $50,000 that provide health insurance for employees will receive a 35% tax credit of the employers contribution, if the employers contribution is at least 50%. A full credit will be given to employers with 10 or fewer employees and have average annual wages of less than $25,000 (available from 2010-2013).
3. IT INCREASES SMALL BUISNESS PREMIUMS FOR HEALTH INSURANCE: Restricting insurance companies from containing health care costs by denying care for pre-existing conditions and placing life time caps on coverage will drive premiums upward. Placing limits out-of-pocket deductibles for small business policies to $2,000 for individuals and $4,000 for couples; limiting waiting periods for coverage to 90 days; and adding 32 million individuals with a higher cost experience rates will also increase premiums. Providing dependent coverage for children up to age 26 for all individual and group policies (effective six months after enactment) will lower premiums because younger people are generally healthier.
4. IT ERODES THE HEALTH INSURANCE PLAN’S QUALITY AND STANDARD OF CARE: There will be a new excise tax on employer sponsored health plans that have an aggregate value that exceed $10,200 for individuals and $27,500 for family coverage. This will include flexible health insurance spending plans effective 1/1/2018. The new bronze exchange level the minimum creditable coverage and provides the essential health benefits, cover 60% of the benefit costs of the plan, with the out-of-pocket equal to the HAS current law limit $5,950 for individuals and $11,900 for families in 2011. There will be discounted out-of-pocket maximums for individuals making less than 400% of the federal poverty rate. Simply put place lower minimum standards for creditable health insurance coverage while imposing excise taxes on the best plans will reduce future benefits and shift more the cost to employees.
5. IT DOES NOT IMPOSE A REQUIREMENT TO PROVIDE COVERAGE FOR SMALL BUSINESSES WITH LESS THAN 50 EMPLOYEES.
6. IT REDUCES TAX-FREE BENEFITS FOR CAFETERIA PLAN HEALTH-FSA, HRA, HSA, AND ARCHOR MSA HEALTH SAVINGS PLANS: Under the latest health care reform non-prescription over the counter drugs will be excluded from the pre-tax reimbursement effective 1/1/2011. Future contributions to flexible spending accounts will be limited to $2,500 per year increased annually by the cost of living adjustment effective 1/1/2013.
In conclusion, the primary means to fund this reform comes from new excise taxes and cost shifting. Basically the federal government is taxing big business and richer individuals to give better health care benefits to the less fortunate. The result is everyone gets reduced benefits with less quality and standard of care. Health care reform is slight in addressing the elephant in the room namely, cost containment and the growth of new health care advancements and technologies.
Archive for March, 2010
SIX WAYS HEALTH CARE REFORM WILL AFFECT SMALL BUSINESSES POCKET BOOK
Thursday, March 25th, 2010What Does the Latest Health Care Reform and White House/Congressional Leadership Reconciliation Bill Mean for Small Business?
Thursday, March 25th, 2010The latest health care reform requires most U.S. Citizens and Legal Residents to have health insurance or pay a penalty; requires employers with more than 200 employees to automatically enroll employees in to health insurance plans. Employees cannot opt out; and requires employers with 50 or more employees to provide coverage or contribute to its cost. These changes are sure to face Constitutional scrutiny. Insurance companies will not be able to place life time caps on policy holders and exclusions based on preexisting conditions. The Hyde Amendment restricting the Federal government from paying for elective abortions except in extreme circumstances would be preserved by Presidential Executive Orders. AARP believes the “doughnut hole” problem with prescription drug benefit for seniors will be solved. Absent from the health care reform is requiring illegal’s to have health insurance; tort reform needed to drive down the cost of health care; declining Medicare and Medicaid reimbursement rates which are adversely affecting access to care; and a way to pay for it.
Small businesses with less than 25 employees will receive a mixed blessing. There are a few advantages, but health care reform brings mostly bad news for small business.
ADVANTAGES:
• Federally Subsidized Exchanges or Insurance Pools
• Health Insurance Tax Credit
• No Federal Mandates to provide Health Insurance to their Employees
DISADVANTAGES:
• Higher Premiums for Health Insurance
• Reduced Tax-free Benefits for Health-FSA Cafeteria Plans
• Reduced Policy Limits with Higher Over-all Deductibles
Anatomy of a Viral Video Ad
Friday, March 19th, 2010
Ad agencies still searching their navals for the “holy grail” of viral video are missing the point of what makes media viral. This article on Brandweek shows they are still using old measurement tools to determine success! It’s kind of like using 8-Track sales to track the success of the new Mariah Carey cd (please don’t make me ever listen to any more of her music!)
But I digress… These companies are still attempting to package and present brands the same way they always have…
“Milward Brown has crafted 10 tips for making a TV spot viral, few of which come as a surprise. They include great creativity, wide dissemination, good search optimization and, perhaps most important, the need to “cross your fingers.”
REALLY!!?! “Cross your fingers?!” That’s the best they can come up with after spending millions to try to tap into the “viral” market? Sometimes, it’s great to be a small business that can’t afford to take itself so seriously as to hire one of these genius firms!
In my humble opinion, the “it” factor that makes a video about a product or brand go “viral” is that the message is usually from the consumer’s point of view of it. Many of these are videos made by consumers of the products. The essential element in these videos doesn’t concern itself so much with the features or buzz or any other self stroking. Today’s savvy consumers can research the features on their own when they’re ready to buy… Media guru’s talking to us like kindergartners are about as effective as big haired televangelists!
A great example of a company that has tapped into the element of what their consumers want to see on their ads is Geico. I mean really, Warren Buffet dressed up as Axl Rose?! Come on, I’m switching to Geico as soon as I can! That’s AWESOME!
Seriously, check out the video!
(this post originally written for Topherthoughts blog)