Archive for the ‘Web 2.0’ Category

3 Steps to Overcome Twitter Burnout

Thursday, December 10th, 2009

Stressed!

Sometimes, even when you know all the rules that you’re supposed to follow… you still find yourself trapped by the tyranny of the urgent. Next thing you know, days (maybe even weeks) slip by without an update. It feels to overwhelming to get back in the fray… is this social media thing really worth it anyway?! Suddenly my update feed is packed with people I didn’t realize would spam me with how to make a million dollars using Twitter only 40 seconds a day!

Sound familiar?

If so, you’re in good company. But just as with any discipline, you just gotta jump back in and engage! It’s funny, our little company goes out and trains on why social media is important for small business, and I still have these feelings creep in from time to time. That’s why I wanted to offer up 3 steps I feel like will help you get back in the game. The list is by no means comprehensive, so feel free to chime in with your thoughts.

3 Steps to Overcome Twitter Burnout

  1. Use 3rd Party Tools – Tools like Tweetdeck, Hootsuite, CoTweet, and countless others allow you to manage your Tweets effectively. My personal favorite is Tweetdeck, due to the ease of filtering conversations and having search columns to only show content I want to see.
  2. Twitter Lists – This has been a lifesaver for me! As I’ve been following more folks, I’ve begun to categorize them so that I can view only the ones that I’m interested in at that given moment.
  3. Engage! Engage! Engage! – I feel like this should have been a no brainer for me, but it’s something that I’ve noticed some folks more successful at this gig than I am utilize frequently. I feel like I’ve only dipped my toe in these waters, but so far, the response is really getting me excited about Twitter again.

Well, there you have it. As I said, these are just a few. What are your tips and tricks to keep going in for more?

This post originally posted at Topherthoughts

A Rock Star Spouting Solid Business Stats

Tuesday, November 24th, 2009

The folks at ReadWriteWeb have a pretty great post about how the band, Chester French, has used the Force.com space to develop an application to build a relationship with their fans. If you haven’t heard, the record business is desperately trying to find a way to save it’s proverbial ace (arse if you’re Scottish). Reason being that it buried it’s head in the sand for a little too long, as iTunes took a nearly irrevocable market share.

Why is this important?

As you watch the video below, you’ll hear the lead singer of this band talk about the campaign they employed to reward their fanbase for spreading the word about their music. As a result, their debut album sold $40,000 to 1,200 unique buyers. That’s over $30 spent per fan… at a time when the major labels are bending over bass-ackwards to get $.99 per song from their acts.

Still not convinced?

Here’s the stat that made my jaw drop… and I’m a Social Media junkie! Of the 1,200 fans that bought their album thru the band’s website, 95% of these buyers were already in their SalesForce database!

There’s still plenty more food for thought in this video. It’s well worth your time to give a look. Thanks to the folks at ReadWriteWeb for sharing!

Originally posted at TopherThoughts Blog

Understanding and Navigating the Information Highway via Web 2.0

Friday, August 14th, 2009

Understanding and Navigating the Information Highway via Web 2.0

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