Cisco GSX 2009 Case Study from Juxt Interactive on Vimeo.
This is a pretty cool video case study of how Cisco utilized virtual technology to cut costs by 90% over their previous gobal sales event!
Posts Tagged ‘Collaboration’
A Rock Star Spouting Solid Business Stats
Tuesday, November 24th, 2009The folks at ReadWriteWeb have a pretty great post about how the band, Chester French, has used the Force.com space to develop an application to build a relationship with their fans. If you haven’t heard, the record business is desperately trying to find a way to save it’s proverbial ace (arse if you’re Scottish). Reason being that it buried it’s head in the sand for a little too long, as iTunes took a nearly irrevocable market share.
Why is this important?
As you watch the video below, you’ll hear the lead singer of this band talk about the campaign they employed to reward their fanbase for spreading the word about their music. As a result, their debut album sold $40,000 to 1,200 unique buyers. That’s over $30 spent per fan… at a time when the major labels are bending over bass-ackwards to get $.99 per song from their acts.
Still not convinced?
Here’s the stat that made my jaw drop… and I’m a Social Media junkie! Of the 1,200 fans that bought their album thru the band’s website, 95% of these buyers were already in their SalesForce database!
There’s still plenty more food for thought in this video. It’s well worth your time to give a look. Thanks to the folks at ReadWriteWeb for sharing!
Originally posted at TopherThoughts Blog